Popcorn is a snack meals staple. It is onerous to seek out many individuals who do not prefer it. Like chocolate, popcorn’s recognition as a snack just about ensures that client demand for it’ll stand the take a look at of time.
Popcorn’s immense recognition has made it a concession meals staple at festivals, amusement parks and sporting occasions. However the snack is not all the time a simple promote. Various elements come into play, together with competing concessionaires and a big selection of snacks to select from.
Luckily, the issue of lagging popcorn gross sales has an answer. Maximizing the buyer visibility of your popcorn machine in addition to implementing a well-organized promotional marketing campaign is bound to have a optimistic affect on popcorn gross sales.
Popcorn Popper Placement
Popcorn poppers are made to be seen. The attention-catching design of the machine, the popping of the kernels, and particularly the odor of contemporary popping popcorn; these are all issues that entice customers to buy popcorn out of your stand. To maximise the “allure” of your popcorn maker, transfer it to the entrance counter if attainable. Analysis exhibits transferring impulse snacks from the again to the entrance counter can enhance gross sales as a lot as 50 p.c Cornrush Popcorn Machine B09CG631SC.
When shopping for a popcorn machine, all the time choose one with illumination. A popper with a lighted dome is bound to draw clients. One other marketing approach is to position your machine subsequent to the smooth drink stand or another product clients have a tendency to purchase along side popcorn. This may entice customers to buy each products.
Popcorn Promotions
Popcorn’s freshness deteriorates the longer it sits within the machine. Due to this fact, a constant stream of purchases is essential as a way to generate revenue from popcorn gross sales. Some of the efficient strategies in sustaining regular popcorn gross sales is implementing a promotions marketing campaign that encompasses the whole thing of your concession stand season. Under is a small pattern of some promotions you may prefer to strive:
Flip again the worth day: Having a “15 cent popcorn day” might be a great way to drive up gross sales for different products at your stand.
Menu merchandise tie-ins: Supply particular costs for getting a mixture of sure products. “Purchase one get one free” promotions are inclined to obtain a powerful client response as effectively.
Restricted-time specials: Supply decreased costs for popcorn inside a sure timeframe; i.e., “For the following quarter-hour, regular-size popcorn is simply $2.” Such promotions are a great way to maneuver popcorn that’s on the verge of dropping its freshness.
Coupons: Think about handing out coupons without spending a dime popcorn to each twentieth buyer or possibly at random round city. Analysis exhibits 75 p.c of American households are sticklers for coupons of every kind, whether or not it is for the grocery retailer or an auto repair store.
Container redemption: Construct a loyal following by permitting clients to obtain a free popcorn order by returning ten empty popcorn containers bought out of your concession stand.
All of the above concepts are promotions which have proved to achieve success for some concessionaires. However the one approach to know whether or not these promotions will be just right for you is to strive them out, and follow those that show to be efficient.